IT Marketing

In this short course you will learn how to develop your digital marketing strategy and then how to leverage digital tools to realise your marketing goals.

Beginner 0(0 Ratings) 0 Students enrolled
Created by Oleg Gribanov Last updated Sun, 19-Sep-2021 English
What will i learn?

Curriculum for this course
31 Lessons 00:21:11 Hours
Website Marketing
20 Lessons 00:13:40 Hours
  • Marketing brief 00:00:41
  • Competitor analysis 00:00:41
  • Marketing strategy writing 00:00:41
  • Customer Journey Map 00:00:41
  • Selection of tactical tools 00:00:41
  • How to choose semantic keywords for a site 00:00:41
  • Interaction with SEO optimiser 00:00:41
  • Interaction with the SMM manager 00:00:41
  • Interaction with the PR manager 00:00:41
  • Media planning 00:00:41
  • Brand book 00:00:41
  • Guidelines 00:00:41
  • Bringing your product or service to the market 00:00:41
  • Customer Development 00:00:41
  • Product Development 00:00:41
  • A/B testing 00:00:41
  • Website Usability Testing Tool 00:00:41
  • How to create a great investor pitch deck for startups 00:00:41
  • Startup Incubators and Accelerators in Australia 00:00:41
  • Tips for Developing an International Expansion Strategy 00:00:41
Mobile App Marketing
5 Lessons 00:03:25 Hours
  • Platform selection 00:00:41
  • Search for analogues and substitutes 00:00:41
  • Marketing strategy development 00:00:41
  • Application Launch Announcements 00:00:41
  • Application launch in the marketplace and updates 00:00:41
Game Marketing
6 Lessons 00:04:06 Hours
  • Search for competitors with a similar game genre 00:00:41
  • Working with beta testers 00:00:41
  • Game life cycle 00:00:41
  • Communication with gaming platforms and distributors 00:00:41
  • Working with influencers on Twitch, TikTok and standalones 00:00:41
  • How to hire testers and avoid repeating Cyberpunk 2077 mistakes 00:00:41
Requirements
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Description

There are plenty of areas you can explore in marketing, including: Social Media Marketing; Digital Marketing; Search Engine Marketing; Video Marketing;

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About the instructor
  • 2 Reviews
  • 9 Students
  • 13 Courses
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I studied at one of the best institutes of Victoria State. I have been studying C#, Java, PHP and JavaScript. I got 3 Cisco certificates. So far, I am a beginner programmer, but I would like to give my accumulated knowledge, since my teachers at the institute taught a lot, and I also studied a lot on my own. I am ready to share my knowledge with those novice developers who want to find a job in the IT industry.

At the moment I am developing this startup СodeZima in the evenings and on weekends. Previously, I was engaged in front end. But in general, my career began with management and marketing. That is, my background is project management, but at the moment I want to practice development.

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Includes:
  • 00:21:11 Hours On demand videos
  • 31 Lessons
  • Access on mobile and tv
  • Full lifetime access
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